Stories: On the Farm
Murray Connor - Moree NSW

Murray Connor’s involvement in the cotton industry began a decade ago, starting with Australian Food & Fibre (AFF) in 2008 as a casual irrigator, whilst completing a double degree in Agriculture and Business at the University of New England.

In 2019 he took out the Australian Cotton Industry Young Achiever Award for his passion and skill in managing and motivating teams of people to drive continuous improvement on farm. Joining AFF full-time after graduating in 2010, Murray now manages a 2,000 hectare irrigation farm west of Moree that includes cotton, as well as the AFF broadacre portfolio consisting of more than 20,000 hectares across seven properties around the Moree district.

During his time in the industry, Murray has developed a deep passion for agriculture. In particular engaging the next generation and playing an integral role in setting up a trainee management pathway for AFF to bring through the next generation of farm managers. He has become a leader in strategic farm management, achieving high levels of production and efficiencies.

He has a proven ability to manage and inspire staff and peers to drive continual development and improvement, and to adapt to change in an ever-evolving industry. Murray is a big picture thinker with his eye firmly on the future. He’s clear about what the challenges and opportunities are and has a strategic vision for addressing these.

“To me the cotton industry is an incredibly engaging and progressive industry that I feel extremely privileged to be a part of. The part that most excites me is the AgTech world, precision agronomy and digital ag. It’s moving so fast and it’s something I am really interested in and have really taken on,” Murray said.