Cotton LEADS

Major Australian retailers go behind the scenes to learn about sustainable cotton production

Representatives from major Australian retailers Kmart and Target toured southern NSW’s cotton industry recently on a two-day visit to see where the Australian cotton they use in their products originates.

The group of about 20 representatives visited Matt and Daisy Toscan’s property, ‘Rosewood’, at Coleambally to learn about sustainable farming practices and to see cotton being harvested.

‘Rosewood’ is a fully myBMP-certified farm, and Kmart and Target will only source from Australian farms with this accreditation beyond 2020.

The group also visited Southern Cotton at Whitton for insight into the ginning process. A film crew captured the two days and will be developing an educational video for Target and Kmart’s 40,000 staff.

The group learned about the industry’s growth in the Southern region, as well as the process for growing and picking high-quality cotton.

It’s hoped with the extra knowledge, the Australian cotton industry’s relationship with major brands and retailers will continue to flourish.

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