New toolkit helps partners elevate their sustainability commitments
January 14, 2022
Companies can leverage their Cotton LEADSSM partnership using this suite of new resources
Consumers are looking for clothing and home textiles that are equally comfortable, stylish and sustainable. They want to know the story behind the products they purchase – and the brands they buy from.
Becoming a Cotton LEADS partner is a meaningful way that brands and retailers can advance their sustainability goals and build their reputations with consumers. Textile manufacturers that partner with the program play an important role in helping meet consumer expectations, too – by efficiently and effectively meeting their customers’ sustainable sourcing needs.
Now, all Cotton LEADS partners have access to a new suite of resources designed to help them learn about sustainable cotton, make smart sourcing decisions and tell the story through effective marketing communications.
Mapping the opportunities for engagement
The newly launched toolkit walks partners through six ways to engage with the Cotton LEADS program:
- Choose Australian and U.S. cotton in your supply chain
- Promote your involvement in the Cotton LEADS program
- Learn what makes cotton a sustainable choice
- Share your stories with us
- Network within the Cotton LEADS community
- Provide your feedback
The toolkit suggests specific action steps and provides relevant resources for each of the six ways to engage. For example, brands interested in choosing Australian and U.S. cotton in their supply chains will find pointers for how to go about it. Brands that are ready to promote their partnership will find inspiration for telling their sustainable cotton story across many different platforms. The toolkit includes samples of co-branded clothing hangtags, point of sale signage, corporate social responsibility web pages and more to help partners envision the opportunities.
The guidance available in the toolkit is also designed to help sustainability, supply chain and other professionals make the case for sustainable cotton to their company leadership.
The partner toolkit is just one of the ways the Cotton LEADS program supports brands, retailers and manufacturers in living out their sustainability commitments. As more companies take action and tell the story, our industry can more effectively advance responsible cotton production and meet consumers’ sustainability expectations.
If your organization is a program partner, please contact us or ask your account manager for the password to log into the partner toolkit.
The work we do is possible because of collaborations with researchers like these and partnerships with people all throughout the value chain. Ready to commit to sustainably produced cotton? Become a Cotton LEADS partner today. Interested in doing even more? Contact us for ideas to get the most out of sustainable cotton and your partnership with Cotton LEADS.
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