Cotton LEADS

Sourcing Journal Features Cotton LEADS℠ Program and Partners
October 31, 2014

Now celebrating its one-year anniversary, the Cotton LEADS℠ Program success over the past year is featured in international news publication, Sourcing Journal. The Cotton LEADS℠ program provides the industry and program partners the confidence that their cotton supply chain is responsibly produced.

Fruit of the Loom was one of the initiative’s early partners. Robert Parsons, Fruit of the Loom’s vice president of engineering, says the company has long been dedicated to eco-practices. “Participating in the Cotton LEADS program shows our customers we are serious about this commitment,” Parsons says. “We are proud to be a pioneer in this effort.”

“Through collaboration with members, we have identified a number of opportunities to better serve our customers, help insure the sustainability of our supply chain and implement plans for continuous improvement.”

-Robert Parsons, Fruit of the Loom Vice President of Engineering

Cotton LEADS℠ partners also include Brooks Brothers and Target, two companies that have been working to increase their eco-sensitive practices. This year, Newsweek ranked Target 194 out of 500 on its U.S. Green Ranking, and 284 of 500 on its World Green Rankings. Target is also a member of the Dow Jones Sustainability Index (DJSI) World Index.

When Brooks Brothers teamed with the Cotton LEADS℠ program, Joe Dixon, senior vice president of production and technical services, explained why joining was a good fit for the retailer. “Brooks Brothers is enthusiastically committed to sustainable sourcing,” Dixon said. “Because cotton continues to be a mainstay of Brooks Brothers’ product offerings, we require significant amounts of high-quality, responsibly produced cotton fiber. We look to a range of opportunities that, like the Cotton LEADS℠ program, can demonstrate best practices, reduced environmental impact, and make a commitment to ongoing improvement and traceability.”

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