Cotton LEADS

United States and Australia Join Up to Promote Cotton at Intertextile, Shanghai
November 3, 2015

The cotton industries of Australia and the United States collaborated to promote the Cotton LEADS™ program at the Intertextile Shanghai Apparel Fabrics trade show, October 13-15, 2015.

The Intertextile show attracted over 4,500 exhibitors and 75,000 visitors from more than 30 countries, from all sectors of the textile supply chain – and many Cotton LEADS™ Partners also exhibited during the show.

Key executives from the Australian and U.S. cotton industries met with Cotton LEADS™ partner organisations and presented plaques in recognition of their support.

“This was a fantastic opportunity to connect with our Cotton LEADS™ global partner community of more than 330 retailers, manufacturers and brands from around the world,” said Mark Messura, Senior Vice President, Global Supply Chain Marketing for Cotton Incorporated.

“These partner companies value the commitment to responsibly-produced cotton and the continual improvement efforts of U.S. and Australian farmers. Our presence at Intertextile also reinforced the importance of natural fibres like cotton in global markets, and the natural, sustainable alternatives that cotton offers companies and consumers,” Mr Messura said.

Brooke Summers, Cotton Australia’s Project Lead for the Cotton LEADS™ Program says Intertextile also allowed the program’s founding organisations to update partner representatives on the program’s strategic goals.

“In a global market crowded by factory-produced synthetic fibres, Intertextile is a tremendous opportunity for the Australian and U.S. cotton industries to come together to promote our natural fibre,” Ms. Summers says.

“There was a great amount of interest in the work of the Cotton LEADS™ Program founding countries and a number of companies expressed an interest in joining the program,” she said.

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