Walmart Becomes Cotton LEADS Partner

MEMPHIS. Tenn. – Walmart has joined the Cotton LEADS™ program supporting responsible production practices by cotton growers.

“Cotton is a major ingredient in many of our apparel and home textile products,” explains Ken Lanshe, Walmart’s vice president, General Merchandise, Technical, Quality and Sustainability. “Through the Cotton LEADS™ program, Walmart hopes to learn from and collaborate on efforts that U.S. cotton farmers are taking to be responsible and sustainable producers. Our support for the Cotton LEADS™ program aligns with Walmart’s goal to sell products that sustain the environment.”

Walmart joins more than 480 companies worldwide which recognize both the environmental gains cotton growers in Australia and the United States continue to achieve and their commitment to meeting the challenge of growing sustainable cotton.

“The Cotton LEADS™ program is at the forefront of the world’s efforts for sustainably-sourced cotton,” says Mark Messura, senior vice president Global Supply Chain Marketing at Cotton Incorporated, a founding member organization of the Cotton LEADS™ program. “Joining with Walmart in the Cotton LEADS™ program brings the scale and commitment of an industry leader together with the leaders in cotton sustainability and responsibly-sourced cotton.”

Dr. Jesse Daystar, chief sustainability officer at Cotton Incorporated, notes, “Our leading efforts in the U.S and Australia are rooted in science, measurement and best practices. Companies that join the Cotton LEADS™ program are aligning themselves with an objective and valid approach to the sustainability challenge.”

Cotton Australia CEO Adam Kay states, “Whether it’s greenhouse gas emissions or soil health, cotton farmers are always looking to implement best practices and technologies so that we can continue to be careful stewards of the natural resources.”