Welcome to the
Cotton
Leadssm
Program
As a partner in the Cotton LEADS program, you have joined a network of businesses that care about sustainable cotton production and the use of sustainable raw materials in the textile supply chain.
This page is a hub for information and resources to help you to leverage your partnership and actively engage in the Cotton LEADS community. We welcome your participation, feedback and ideas about how we can continue to advance sustainable cotton together.
What does your partnership mean?
By signing on to the Cotton LEADS program, you are signaling to your staff, customers and stakeholders that sustainability matters. As a member, you have committed to the five core principles of the program and have pledged to support the use of cotton from Australia and the U.S. in your supply chain.
Our Commitments to You
Continue producing cotton with high social and environmental standards at a national level- Provide the market with fully traceable cotton up to the spinning mill
- Continue to supply consistent fiber qualities with low contamination
- Continue investing in nationwide research and development to advance cotton's sustainability in Australia and the U.S.
- Communicate the sustainability efforts and achievements of the U.S. and Australian cotton farmers
- Support you and your business as an engaged Cotton LEADS partner
- Grow an engaged network of Cotton LEADS partners
- Listen and be responsive to our partners’ needs
6 ways to engage
As a partner
Discuss how you can source Australian and U.S. cotton.
Promote your involvement in the Cotton LEADS program
As a Cotton LEADS partner, you can promote your involvement throughout your supply chain. Start with the “Why Our Company Is a Partner” flyer, available for brands and retailers or for mills. The flyer succinctly describes the benefits and value of your partnership. It is ideal for your internal audiences, such as leadership teams, and for external audiences in your supply chain.
Continue to let your upstream suppliers and downstream customers know that you support responsible cotton through…
Using the Cotton LEADS service mark on your materials is a powerful way to illustrate your commitment to sustainable cotton. You can use it at no cost. Before you use it, however, you need to execute a free Service Mark Agreement. Once you have done this, we invite you to work closely with us to develop promotional materials and messages to promote your involvement.
Get started with a Service Mark Agreement.
Learn what makes cotton a sustainable choice
Cotton is the world’s favorite and most widely used natural fiber, and yet cotton’s social and environmental challenges are often highlighted instead of its benefits. Our partners play a role in building cotton’s reputation by learning about and sharing its positive attributes.
These resources will help you understand the benefits of choosing cotton – and help you confidently and accurately promote your cotton products.
Connect with us about these cotton resources.
Share your stories and learn how to be featured in our program communications.
Take your networking opportunities further.
Start a conversation.
Tradeshow signage
Your website – both company and product pages
Hangtags and product packaging
In-store signage
Social media
