Stories: Down the Chain
Fruit of the Loom - USA

Environmental sustainability

“Doing the right thing should have no competitive boundaries. When it comes to environmental sustainability, we are all on the same team”, says Tony Pelaski, Executive Vice President and Chief Operating Officer.


That’s why Fruit of the Loom was one of the first partners in the Cotton LEADS℠ program. Cotton LEADS allows Fruit of the Loom to join with others for the same cause of environmental sustainability – it allows them to deliver on their promise to the supply chain and to their consumers.


Fruit of the Loom sets high standards and beliefs when it comes to sustainability. “Everything we do doesn’t just meet environmental standards, it far exceeds them”, says Pelaski. It’s important for Fruit to be efficient throughout their supply chain and they take great pride in the stewardship and how they manage those resources without adding costs.


If you ever have the chance to visit a U.S. cotton farm, we know you will feel the same. Don’t take our word for it. Hear what partners at Fruit of the Loom have to say.

Get acquainted with other partners

Walmart de México y Centroamérica
Mexico City

México y Centroamérica set a goal to become a regenerative company by 2040. As part of this journey they have turned to sustainable cotton to create quality garments that have positive environmental impacts woven in.

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Pareto
USA

Landzberg and Bordson founded Pareto — a sustainable clothing brand based on a timeless capsule wardrobe — to challenge the retail industry’s emphasis on more.

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Perú Textiles
Peru

Perú Textiles has preserved more than 5,000 years of ancestral knowledge through its cotton products and processes. Those stories are the heart of its vision for a sustainable future for its partners and region.

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SHASA
Mexico

As a natural, renewable fiber, cotton is an integral part of SHASA’s sustainability commitments. Read our Q&A with SHASA to learn more about their company and how they’re using cotton’s sustainability story to support and amplify their own.

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Global Denim
Mexico

Global Denim’s commitment to sustainability includes recycling dyes, using less water and minimizing waste.

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Delta Apparel
USA

Delta Apparel is contributing to a more sustainable textile industry. Cotton LEADSSM is the perfect partner to help make Delta Apparel’s environmental responsibility initiatives a success.

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Walmart
USA

With a goal to reduce emissions in their supply chain by 1 gigaton by 2030, Walmart felt it was a natural fit to partner with the Cotton LEADS program.

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Fung Fat Knitting
Hong Kong

Cotton LEADS℠ Partner Fung Fat Knitting has partnered with the Hong Kong Design Institute (HKDI) to develop an award-winning therapeutic knee pad for people with knee injuries or chronic knee conditions.

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Textiles La Libertad
Mexico

It’s important to Textiles La Libertad to leave the world a better place, which is why they are proud members of the Cotton LEADS program.

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Zagis
Mexico

Zagis is a 60 year old family run business in Mexico, recognized as the youngest Latin American leader in spinning and knitting, who counts on cotton as its main raw material.

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Tavex
Mexico

Tavex is a leading cotton denim and garment manufacturer providing high quality products to jeanswear brands throughout the Western Hemisphere and is dedicated to and invested in the sustainability of those products.

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Ropa Sport
Mexico

Since inception, Ropa Sport has been dedicated to cotton and joining the Cotton LEADS℠ program inspired them to create a vision for sustainability – and to make changes to properly use natural resources and ensure they are available to future generations.

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