Stories: Down the Chain
Wrangler - USA
Focused on Continuous Improvement
Born in the American heartland, the story of Wrangler and U.S. cotton growers have a lot in common. Wrangler’s product is originally driven by innovation and technology and they are very proud of the strides that U.S. cotton growers have made in regards to bringing technology and innovation to the farm level. Wrangler joined the Cotton LEADS℠ program to support the research, technology and sharing of knowledge with the combined effort to strive toward continuous improvement. In 2017, Wrangler launched a set of sustainability goals around chemicals, water and fiber. Wrangler is excited about the opportunity to partner with the Cotton LEADS℠ program to build confidence in U.S. cotton growers, cotton sourcing and ultimately commit to doing good.